NEW FILLERS PUMP UP THE VOLUME

While skin fillers are the most widely used procedures to rejuvenate the skin, the newest fillers being introduced will work as volumizers to replace the plumpness of the face that is lost with aging. Similar to how a balloon deflates over time, the face loses its roundness or fullness — the sign of a youthful appearance — with age.
“As much as lines and wrinkles make us look older, we’re learning that volume loss is just as critical,”

Most facial volume loss occurs after age 40, although some people start noticing this change in their late 30s. When this happens, areas of the face that were once full get depressed and are made more prominent by shadowing or darkening — making the face look older.